From The Kitchen

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News, stories and buttery good reads.

Indonesian Food Brands Going Global in 2025
Indonesian food brands going global in 2025: how brands like Butter Baby are taking Jakarta's food culture to international markets, from Southeast Asia to the United States. Read more...
Why Jakarta Is Becoming Southeast Asia's Dessert Capital
Why Jakarta is becoming Southeast Asia's dessert capital: the new wave of character-driven dessert brands, led by Butter Baby, that are putting Indonesian food culture on the global map. Read more...
The Rise of Character-Driven Food Brands in Southeast Asia
The rise of character-driven food brands in Southeast Asia: why brands like Butter Baby are redefining the region's dessert scene with character universes built around food. Read more...
Butter Baby Merchandise: What to Collect and Where to Get It
Butter Baby merchandise: what to collect and where to get it. From collectibles to accessories, here is the full guide to the Butter Baby character universe merchandise range. Read more...
What Is Butterlandia? Inside the World Behind the Brand
What is Butterlandia? The full story of the world behind the Butter Baby character universe, from the origin planet to the Jakarta bakery. Read more...
Who Is Butter Baby? The Full Character Story
Who is Butter Baby? The full character story behind Jakarta's most distinctive dessert brand, from Butterlandia to five locations across Jakarta. Read more...
Jakarta's Most Instagrammable Dessert Spots
The most Instagrammable dessert spots in Jakarta, led by Butter Baby's character universe across five locations including the iconic CGK Terminal 3 installation. Read more...
Best Desserts in Jakarta Under 50K
The best desserts in Jakarta under 50K. Butter Baby delivers a premium character universe experience at an accessible price across five Jakarta locations. Read more...
Best Desserts in Jakarta for a Date
The best desserts in Jakarta for a date. Butter Baby's five Jakarta locations offer the perfect combination of great food, distinctive design, and a story worth talking about. Read more...
Best Dessert Gifts in Jakarta for Corporate Gifting
The best dessert gifts in Jakarta for corporate gifting. Butter Baby offers custom donut orders, branded packaging, and bulk orders for corporate clients across Jakarta. Read more...
What Are Crunchy Donuts? The Butter Baby Guide
What are crunchy donuts and why are they trending in Jakarta? The Butter Baby guide to Jakarta's most talked-about donut style, available at five locations across the city. Read more...
Things to Do at Soekarno-Hatta Terminal 3
Things to do at Soekarno-Hatta Terminal 3, including the best food stop at CGK: Butter Baby's Terminal 3 flagship with donuts, drinks, and exclusive character merchandise. Read more...
Best Desserts at Jakarta Airport
The best desserts at Jakarta Airport are at Butter Baby CGK Terminal 3. Crunchy donuts, soft donuts, salt breads, drinks, and exclusive merchandise at Soekarno-Hatta. Read more...
Best Desserts Near Pondok Indah Jakarta
The best desserts near Pondok Indah Jakarta are at Butter Baby PIM 2. Crunchy donuts, soft donuts, salt breads, and drinks at Pondok Indah Mall 2. Read more...
Best Desserts in Central Park Mall Jakarta
The best desserts in Central Park Mall Jakarta are at Butter Baby. Crunchy donuts, soft donuts, salt breads, drinks, and character merchandise in Jakarta Barat. Read more...
Best Donuts in Blok M Jakarta
Looking for the best donuts in Blok M Jakarta? Butter Baby's Blok M flagship serves crunchy donuts, soft donuts, salt breads, and drinks in the heart of Jakarta Selatan. Read more...
What Is Butter Baby? Jakarta's Favourite Dessert Universe Explained
What Is Butter Baby? Jakarta's Favourite Dessert Universe Explained
Everything you need to know about Butter Baby — Jakarta's character-led dessert universe, from the origin story to the five Jakarta locations. Read more...
Why Butter Donuts Are Going Viral in Jakarta
Why Butter Donuts Are Going Viral in Jakarta
Why butter donuts are going viral in Jakarta — and how Butter Baby turned a dessert into a cultural moment. Read more...
5 Kid-Friendly Dessert Spots in Jakarta
5 Kid-Friendly Dessert Spots in Jakarta
Five kid-friendly dessert spots in Jakarta that deliver on taste, experience, and family-friendly fun — including Butter Baby's character universe. Read more...
Best Desserts in Jakarta for Gen Z
Best Desserts in Jakarta for Gen Z
Jakarta's best desserts for Gen Z, from character-driven donut universes to the most shareable spots in the city. Read more...