Butter Baby is more than a dessert brand. It is a character universe, and the merchandise is a core part of that universe. Here is what to collect and where to get it.
Why Butter Baby Merchandise Is Worth Collecting
Butter Baby is built in the tradition of character-driven IP brands like Labubu and Sonny Angels. The merchandise is not an afterthought. It is an extension of the world Butter Baby inhabits. Every piece of merchandise is connected to the character and the universe, making it genuinely collectible rather than just branded product.
What Butter Baby Merchandise Is Available
Butter Baby merchandise spans accessories, collectibles, and exclusive items that vary by location. The Soekarno-Hatta Terminal 3 flagship carries exclusive merchandise that is only available at that location, making it a destination for collectors passing through Jakarta's main international airport.
Find Butter Baby merchandise in Jakarta
Where to Buy Butter Baby Merchandise in Jakarta
All five Butter Baby locations carry character merchandise. The three flagship locations at Blok M, Central Park Mall, and Soekarno-Hatta Terminal 3 have the widest range. The kiosks at Pondok Indah Mall 2 and Plaza Senayan also carry selected merchandise items.
The Butter Baby Collectibles Universe
Butter Baby's merchandise range is expanding alongside the brand. New categories are being added as the character universe grows. If you are a collector, following the brand closely is the best way to stay ahead of new releases.
Butter Baby Merchandise Online
Selected Butter Baby merchandise is available online through the Butter Baby store. The physical locations carry the widest range, but the online store is the best way to access merchandise if you are outside Jakarta.